Web Video Content
quality video web content has become more important than ever and is no longer just a nice addition, but rather a vital component for your marketing strategy. Here are a few reasons why…
The fact that video is more eye catching and lends itself to stronger consumer attention is no surprise. With messaging coming at us from every angle, video has been shown to demand more attention from consumers than any other medium, with professional caliber video content you can capitalize on that attention … but did you know that video can also improve your SEO?
Today more and more technologies are changing in ways that favor video marketers. From video auto-play on Facebook to YouTube metrics which help you track who your audience is, how they got to your video, if, when and where they shared it, when they got bored and stopped watching or if they loved it enough to watch it again! Can you say all of that about any of the rest of your web content?
Higher engagement means more eyes on your brand, and viewers are approximately 10 TIMES MORE LIKELY TO SHARE, comment, like, embed or otherwise engage with your video content than other content or social posts. Plus the use of video in emails even increases your chance of having those emails opened and doubles your click through rates.
Advertising must provoke emotion.
Ultimately you want to be remembered for all the right reasons and for your message to mean something, both to your viewers and your ROI. Even in B2B marketing, provoking emotion has been shown to positively impact decision making. With the ability to convey facial expressions and tone of voice as well as include music, video has been shown to be the most powerful way to evoke emotion online. Plus with 52% OF PROFESSIONAL MARKETERS WORLDWIDE SITING VIDEO AS HAVING THE BEST ROI, the decision seems clear! But here are a few more statistics which may help you decide….